BRANDS + PRODUCTS +
BRANDS + PRODUCTS +
Kuba Bogaczynski
Product design work spanning content platforms, automotive OS, AR tools, and campaign products — built with Google, Adobe and Ford across the full design process from research to launch.
blog.adobe.com
Redesigning Adobe's content platform for 150+ blogs, a fragmented publishing ecosystem, and millions of readers.
Adobe's team was producing 50+ articles a week, with no unified structure, leaving users struggling to find relevant content and editorial teams with no consistent way to present it. We redesigned the platform around a behavior-informed taxonomy and a modular design system built from scratch, enabling personalized content streams and a scalable publishing experience.
● Adobe
Design Direction / Product R&D / UX/UI Design
6 Months / Team: 4-6 / Adobe XD, Figma
Future Mobility
What if the car became our next creative space?
I led design of a next-generation operating system for autonomous vehicles. A system that merges today’s driving technology with a bold vision for tomorrow. More than just an interface, we imagined the car as a living, adaptive environment. From real-time driving states to immersive in-car experiences, we explored how design can transform every journey into something personal and meaningful.
● Territory Studio
Product Design / R&D
3 months / Figma / Adobe XD / Protopie
Grow My App with Google
Unifying Google's fragmented ad tools into a single guided experience for app developers.
App developers were navigating multiple Google products with no clear starting point. We consolidated campaign creation, performance tracking, and optimization into one surface, designed to work for first-timers and experienced marketers alike.
● Google
Design Direction / Web UX/UI
3 Months / Team: 6 / Figma / Miro
Thinkingbox
Made to make.
Thinkingbox invited me to explore and design a new digital identity for their refreshed brand and creative positioning.
● Thinkingbox
Digital Identity / Design / UX/UI Discovery
Mustang Customizer
Real-time 3D customization for Ford Mustang, the first tool of its kind in Mustang's history.
Designed the end-to-end consumer experience for a real-time 3D configurator, giving drivers over 3 million customization combinations directly in the browser.
● Ford
Design Direction / Consumer Experience / Real-time 3D
3 Months / Team: 8 / Sketch / Adobe XD / WebGL
Travelicious
Crafting a captivating visual language for a chic travel and lifestyle brand.
Over the past few years, I've collaborated with a talented travel writer and photographer on shaping her digital identity. Together, we've brought to life thoughtful communication strategies and launched an array of inspiring products.
● Travelicious
Branding / Design Direction
AR Vehicle Damage Detection
AR prototype that scans vehicle damage and returns instant repair estimates. Built on low-resolution image data at scale.
AR mobile app that seamlessly scans vehicle damage and provides instant repair cost estimates. Leveraging vast data sets and working with low-resolution images, we transformed how consumers interact with vehicle assessments, making it smarter, faster, and more accessible than ever before.
● Autotrader / Kelley Blue Book
Product Design / AR Prototype
Super Heroic
Empower children with the power of play, through supercharged products.
● Super Heroic
Branding / Design Direction / UI Design
Epson Story
A visual journey that tells the story of Epson – from initial ideas and design, to testing and manufacture.
I worked with Mono to create styleframes and infographics for a vibrant and immersive Brand Video.
● Epson
Corporate Branding
Need for Speed™ Unbound
Launching the latest instalment from the iconic game series.
With a proper bang!
Working in close collaboration with EA Games, I was leading the Art Direction and design of the "Lane Changers Club”, a transformative approach to social marketing blending gaming and contemporary culture.
Together with North Kingdom we created a digital hub, structured around a nine-week “drop” schedule, where each release introduced unique content, fostering sustained community engagement and anticipation.
● Electronic Arts
Art Direction / Global Product Launch