BRANDS + PRODUCTS +
BRANDS + PRODUCTS +
Kuba Bogaczynski
Leading product and design work spanning content platforms, automotive OS, AR tools, and consumer apps.
Built with Google, Adobe and Ford across the full design process from research to launch.
ukoi.space
An AI-Powered Wellness App That Meets You Where You Are.
Most wellness apps assume you already know what you need — but when you're actually anxious or overwhelmed, that's exactly when you can't think straight. I built ukoi (Polish for "soothe") because I kept hitting that wall myself: coping techniques scattered across notes and saved posts, too much friction at the worst possible moment.
A vibe-coding case study about my collaboration with Claude AI.
● Product R&D / AI Development
Self-initiated vibe-coding experiment
Future Mobility
What if the car became our next creative space?
I led design of a next-generation operating system for autonomous vehicles. A system that merges today’s driving technology with a bold vision for tomorrow. More than just an interface, we imagined the car as a living, adaptive environment. From real-time driving states to immersive in-car experiences, we explored how design can transform every journey into something personal and meaningful.
● Territory Studio
Product Design / R&D
3 months / Figma / Adobe XD / Protopie
blog.adobe.com
Redesigning Adobe's content platform for 150+ blogs, a fragmented publishing ecosystem, and millions of readers.
Adobe's team was producing 50+ articles a week, with no unified structure, leaving users struggling to find relevant content and editorial teams with no consistent way to present it. We redesigned the platform around a behavior-informed taxonomy and a modular design system built from scratch, enabling personalized content streams and a scalable publishing experience.
● Adobe
Design Direction / Product R&D / UX/UI Design
6 Months / Team: 4-6 / Adobe XD, Figma
Thinkingbox
Made to make.
Thinkingbox invited me to explore and design a new digital identity for their refreshed brand and creative positioning.
● Thinkingbox
Digital Identity / Design / UX/UI Discovery
Grow My App with Google
Unifying Google's fragmented ad tools into a single guided experience for app developers.
App developers were navigating multiple Google products with no clear starting point. We consolidated campaign creation, performance tracking, and optimization into one surface, designed to work for first-timers and experienced marketers alike.
● Google
Design Direction / Web UX/UI
3 Months / Team: 6 / Figma / Miro
Travelicious
Crafting a captivating visual language for a chic travel and lifestyle brand.
Over the past few years, I've collaborated with a talented travel writer and photographer on shaping her digital identity. Together, we've brought to life thoughtful communication strategies and launched an array of inspiring products.
● Travelicious
Branding / Design Direction
Mustang Customizer
Real-time 3D customization for Ford Mustang, the first tool of its kind in Mustang's history.
Designed the end-to-end consumer experience for a real-time 3D configurator, giving drivers over 3 million customization combinations directly in the browser.
● Ford
Design Direction / Consumer Experience / Real-time 3D
3 Months / Team: 8 / Sketch / Adobe XD / WebGL
Super Heroic
Empower children with the power of play, through supercharged products.
● Super Heroic
Branding / Design Direction / UI Design
AR Vehicle Damage Detection
AR prototype that scans vehicle damage and returns instant repair estimates. Built on low-resolution image data at scale.
AR mobile app that seamlessly scans vehicle damage and provides instant repair cost estimates. Leveraging vast data sets and working with low-resolution images, we transformed how consumers interact with vehicle assessments, making it smarter, faster, and more accessible than ever before.
● Autotrader / Kelley Blue Book
Product Design / AR Prototype
Epson Story
A visual journey that tells the story of Epson – from initial ideas and design, to testing and manufacture.
I worked with Mono to create styleframes and infographics for a vibrant and immersive Brand Video.
● Epson
Corporate Branding