Adobe Blog
● Adobe / Welikesmall
Design Direction / Product UX/UI
Personalized content streams bring the power back to the user in the new Adobe Blog.
The Adobe Blog serves as a central hub for Adobe's diverse global audience, encompassing designers, developers, marketers, and creative professionals. Our objective was to enhance the user experience by improving content discoverability, accessibility, and engagement across devices. This entailed reimagining the information architecture, interaction patterns, and visual hierarchy to align with the needs of a multifaceted user base.
By turning the idea of a traditional, static blog on its head, we simplified the publishing process and allowed the Adobe team to focus on creating meaningful content for their users.
● 01
Research & Discovery
Key insights revealed challenges in content navigation, inconsistent tagging, and a lack of personalization. These findings informed our UX strategy, focusing on creating intuitive navigation, consistent taxonomy, and personalized content recommendations.
One of the first thing user would see on the page is the featured story section, we were playing with the right balance of text and visuals to create an intriguing and informative overview.
● 02
Adobe For You
Adobe manages communications for over 150 separate products and employee blogs. To help clear the chaos, we worked with the Adobe team to design and develop a consolidated publishing platform with an emphasis on user experience.
We established a cohesive visual design system that aligns with Adobe's brand identity while enhancing readability and user engagement. The system includes standardized components, typography scales, and color palettes, facilitating consistency across the platform. This modular approach supports scalability and simplifies future updates.
● 03
Curated Collection
The construct of a magazine with the flexibility of a large-scale publishing platform, our organized system allows the audience to pick and choose the topics they want to follow. This update gave the Adobe content team — which is publishing an average of 50 articles a week — an effective way to deliver personalized content.
● 04
Reading Experience
We were looking at layouts and UI hints that would give a deeper view of story’s structure and quick look of your progress in the article.
● 05
Mobile Design
Translating all those UI details for mobile was very important to keep the experience accessible and intuitive.
